Fellows tasked us with developing contemporary creative to showcase and promote its Designer Collection. The challenge? To create eye-catching collateral that attracted new customers unsure of buying at auction, whilst still appealing to existing buyers familiar with the brand.
We wanted Fellows to stand out. With a clear focus on creating a differentiation between old-fashioned auction rooms and an exciting place that held a resemblance to the luxury that comes with leading fashion houses. Keeping the campaign seasonal, we utilised striking colours alongside playful and seasonal creative and set designs.
Our tactical ads were created using stop-motion animation, that could be utilised across the brand’s social media platforms. Fun and interactive, each advert was created to engage with a broad audience, whilst keeping the luxury products the main focus. We also produced a printed lookbook filled with playful content to showcase and emphasise the stars of the collection.